Columbia Business School Is Only Top 10 MBA Program to #CelebratePride On Social Media
By: Divinity Matovu // Unless you've been sleeping under a rock, your social media timelines are likely flooded with images featuring a filter with the rainbow flag like mine below which was created with facebook.com/celebratepride. Millions of Americans including LGBTQ-identifying individuals and allies used the twitter hashtag #lovewins which automatically added a rainbow-colored heart. Not to be outdone, major brands merged their logos with the rainbow flag to celebrate pride and showed their support for the US Supreme Court's monumental decision - announced Friday, June 26, 2015 - to legalize same-sex marriage nationwide.
You would think that elite business schools would jump on the social media bandwagon but according to my scan of top programs, Columbia Business School is the only top 10 program that openly celebrated pride with a logo change (see image below).
CBS switched their profile picture on Twitter, Instagram and Facebook meanwhile other top programs were notably missing the point. Although they did not change their profile picture, UCLA Anderson did post the following photo on Instagram with the caption: #LoveWins.
Our nation is forging ahead with radical changes to archaic ideas about gender, race, and sexual orientation. Diversity and inclusion makes good business sense. Hopefully, business schools get on board, not only with the rest of the country but also companies like Target and AT&T featured in BuzzFeed's curated list of brand tweets celebrating marriage equality. Always on the cutting edge, of course, Facebook, Twitter and Google got it right. YouTube nailed it with the video below. Here's to hoping more MBA programs (and their social media teams) get it right next time.